Bahá'ís must have a new way of life. They need to be
different from other people. They must be distinguished. The more
distinguished, the more they will attract people. The greater the distinction,
the greater the attraction.
(Words of Shoghi Effendi reported by Ramona Brown
during her pilgrimage in 1954; ‘Memories of ‘Abdu’l-Baha: Recollections of the
Early Days of the Baha’is of California’)